kevin hsiu
kevin hsiu
Kevin Hsiu, also known as Kevin Shoo, is a designer who uses art as a dedicated space for exploration. He treats his art like a personal lab, diving into things like color theory, art commerce, and simply trying out ideas that his professional work doesn't allow. It's where he gets to be truly creative, without holding back.
Over six years at Adidas, Kevin made significant contributions as a designer, shaping the brand's visual language and creative direction. His tenure at Adidas not only refined his design sensibilities but also deepened his understanding of brand storytelling and consumer engagement. This experience paved the way for his current role as Art Director at UNLESS Collective, where he leads the development and execution of creative content across digital platforms and brand assets.
His artistic process is about mixing unexpected elements. He enjoys combining different subjects, materials, or methods, looking for a unique balance. Think of it as a creative experiment, where he sees what happens when you put seemingly unrelated things together.
Design is his career, but art is his passion. He keeps the two separate, each fulfilling a different creative need. This balance is what keeps him engaged and inspired.
